Why We’re Saying Goodbye to Day-of Coordination… AND What’s Next!
🗺️ EPISODE HIGHLIGHTS
00:05 – Why We’re Walking Away from Day-Of Coordination
00:08 – The Word for 2026: Alignment
00:14 – What’s Inside the Signature Package
00:20 – Pants, Panic, and the Real Wedding Day Work
00:27 – Capping at 30 Weddings
00:33 – Serving Fewer Couples, Serving the Community More
What if the best decision we could make for our couples… was to offer less choice?
What if clarity, alignment, and partnership mattered more than packages?
Desi was sitting across from me in one of our weekly planning meetings, and I swear—it was like a bolt of lightning hit mid-sentence. We were looking back at last season. The numbers. The bookings. The weddings that left us feeling lit up. The ones where we felt fully aligned and fully embodied in what we delivered.
And then it hit me.
We know what our best work looks like.
We know when we’re at our best for our couples.
We know what creates the most meaningful, joyful experience—for them and for us.
So why were we still offering multiple packages?
Why were we coming in 45 days before a wedding and calling that enough?
That moment changed everything.
This episode is about the bold move we made for 2026: transitioning from three packages to one Signature Package. And not because we wanted to simplify our pricing… but because we wanted to fully align with how we do our best work.
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